Meet our CEO: Hedda Felin

Hedda Felin (born 1978) is the Chief Executive Officer (CEO) of Hurtigruten and Chair of the Board of Hurtigruten Svalbard, the group’s land-based operations in Longyearbyen.

She assumed the position of CEO of Hurtigruten Norway in March 2021 and has played a central role in leading the company through a period marked by the coronavirus pandemic, global changes, and an increased focus on sustainability in the tourism industry. 

Hurtigruten 

Since 2025, Hurtigruten has been a completely independent company led by Felin, following the separation of the expedition cruise company HX from the Hurtigruten Group.  

Hurtigruten’s fleet consists of a total of ten ships, seven of which operate the classic Coastal Express route between Bergen and Kirkenes. 

She was also instrumental in the launch of the company’s signature voyages, including sailings from Oslo and Hamburg to the North Cape (the North Cape Line) with MS Trollfjord and MS Finnmarken, and summer sailings from Bergen to Svalbard (the Svalbard Line) with MS Trollfjord.

Education and Early Career 

Hedda holds a master’s degree in international politics and administration from Sciences Po in Paris.  

After completing her education, she began her career at Capgemini Consulting, where she primarily worked on international projects within the maritime sector, oil and gas, and global companies in Norway, Africa, and Asia. 

Equinor 

She then moved into the energy sector, working for over 14 years at Equinor (formerly Statoil). She held a number of leadership positions, including Director of the sales organization in Europe within the downstream segment, and Director of Global Safety and Sustainability. 

Felin’s final roles at Equinor included Senior Vice President (SVP) of international development and production, where she led Equinor’s operations in the United Kingdom, and later as head of the CEO’s office and advisor to the CEO.