Black Friday 2025

Explore our Black Friday sale now!

MS Nordlys Sailing under the Northern Lights

Save up to 50% on The Coastal Express

Experience Norway’s towering fjords with up to 50% off selected 2025 and 2026 sailings on the Coastal Express along its classic route. Don’t miss the chance to explore Norway’s coast at an amazing price!

Save up to 25% on the North Cape Line

Save 25% on selected 2026 departures of the North Cape Line Roundtrip and South, our premium Northern Lights experience featuring award winning cuisine and unlimited select drinks.

Our Northern Lights Promise

If the aurora does not appear during your 11 day or longer voyage between 20 Sep and 31 Mar, you'll receive a free 6 day Southbound or 7 day Northbound Coastal Express voyage under our Northern Lights Promise (T&Cs apply).

3 reasons to travel with Hurtigruten

Experience nature’s most captivating wonders in comfort and style for an unforgettable Norwegian adventure.

Fresh Norwegian fish with onions and herbs served on a rustic charcuterie board

Norway's Coastal Kitchen

Taste Norway with fresh ingredients sourced locally along our sailing route.

Guests on deck watching the Northern Lights in Tromso Norway

Northern Lights

Sail Norway's coast and witness the awe inspiring Northern Lights illuminate the Arctic sky.

Midnight Sun over Reine in Northern Norway

Midnight Sun

Discover Norway's Arctic region where the sun never sets and endless summer days await.

Black Friday FAQs

Black Friday is an annual shopping day that takes place the day after the American holiday Thanksgiving. It often marks the beginning of the holiday shopping season. On this day, stores and online retailers offer significant discounts on a wide range of products.

Black Friday always falls on the day after the American holiday Thanksgiving, which is the fourth Thursday in November. In 2025, Black Friday will be on November 28th.

The name "Black Friday" originally refers to the fact that many stores started to see profit (go "in the black" in accounting terms) after Thanksgiving, thanks to the influx of customers and large sales.

Although the concept has its roots in the United States, Black Friday has spread to many countries worldwide. In the US, its origin can be traced back to the 1960s in Philadelphia, where it was used to describe heavy traffic and crowds the day after Thanksgiving. However, it wasn't until the 1980s that the explanation of stores "going in the black" became popular.