We are advocating strict rules and regulations to impose on ourselves and others in order to improve our industry as a whole. Our guests are explorers who prove the need forquality experiences, learning and increased understanding as a viable path to all-year activity and sustainable growth. We know that protecting and adding long-term value to the waters we sail in, and to the destinations we visit is not just the right thing to do – it is necessary to prevent existential risk to our business.
Hurtigruten is the world’s largest expedition cruise line, operating from pole to pole and across the entire Arctic. We invite our guests to the most spectacular nature and wildlife on our planet, and let them experience 28 UNESCO sites. This leading position comes with great responsibility. That is why we are striving for sustainable operations and destinations through our daily operations, sourcing of supplies, participation in organisations and advocacy for stricter laws and regulations. The footprint we leave behind is one that we are proud of, because we strive to contribute to sustainable development and create positive change through our actions and existence.
Hurtigruten was first founded to be a lifeline for communities and people along the harshest parts of the Norwegian coast in 1893. Since then, we have kept exploring the world’s most challenging waters. This heritage is important to us and we care deeply for the year-round prosperity and long-term development of all the places we visit. Strong local communities are a way to ensure sustainable use of vulnerable areas and authentic experiences. Hurtigruten contributes to the livelihoods and welfare of small coastal societies by trading locally and employing local manpower when possible. It is also very important for us to work on reducing waste, stop littering and contribute in clean-ups.
We strongly encourage all our contractors to focus on sustainable operations, demanding that they operate in line with Hurtigruten’s code of conduct and key Sustainable Development Goals.