As we enter a new era of expedition cruising and adventure travel driven by sustainability, Hurtigruten aims to raise and set standards for the entire cruise industry.
Our overall business and operations reflect many of the United Nations Sustainable Development Goals, adopted by all U.N. Member States in 2015. Our sustainability ambitions are directly linked to goals regarding responsible consumption and production, climate action, life below water, and more. This is where we believe we can have the most positive impact—for society as a whole and for our business—both now and in the future.
In addition, we have chosen four goals that represent our very foundation, our license to operate. These are goals related to quality education, gender equality, peace, and justice; they represent the values that make up the core of Hurtigruten, and are embedded in all that we do.
In our efforts to achieve each of these U.N. Sustainable Development Goals, we have successfully accomplished the following:
- We are in the process of building the first-ever hybrid electric-powered expedition cruise ships.
- We were the first major travel company in the world to remove single-use plastic from our entire fleet.
- We invite guests to explore with us on safer, greener, and more advanced expedition ships.
- We spend time educating our guests; our expert expedition team is only too eager to share their knowledge of the culture, history, wildlife, ecosystems, and more of each destination we visit.
Hurtigruten has been exploring and operating in some of the most challenging waters in the world since 1893; our roots go as far back as famed Norwegian polar heroes, including Roald Amundsen and Fridtjof Nansen. Today, we are facing one of the greatest and most difficult challenges in our 125-year history: Climate change, plastic waste, and unsustainable mass tourism are altering vulnerable ecosystems and threatening wildlife.
Building on our passion and heritage, Hurtigruten—with our dedicated crew and staff—is determined to make a difference. We will leave behind a footprint we are proud of, contribute to sustainable development, and create positive change through our operations.