Hurtigruten’s Executive Leadership Team
Hedda Felin
Hedda Felin (born 1978) is the Chief Executive Officer (CEO) of Hurtigruten and Chair of the Board of Hurtigruten Svalbard, the group’s land-based operations in Longyearbyen.
Education and Early Career
Hedda holds a master’s degree in international politics and administration from Sciences Po in Paris. After completing her education, she began her career at Capgemini Consulting, where she primarily worked on international projects within the maritime sector, oil and gas, and global companies in Norway, Africa, and Asia.
Equinor
She then moved into the energy sector, working for over 14 years at Equinor (formerly Statoil). She held a number of leadership positions, including Director of the sales organization in Europe within the downstream segment, and Director of Global Safety and Sustainability.
Felin’s final roles at Equinor included Senior Vice President (SVP) of international development and production, where she led Equinor’s operations in the United Kingdom, and later as head of the CEO’s office and advisor to the CEO.
Hurtigruten
She assumed the position of CEO of Hurtigruten Norway in March 2021 and has played a central role in leading the company through a period marked by the coronavirus pandemic, global changes, and an increased focus on sustainability in the tourism industry.
Since 2025, Hurtigruten has been a completely independent company led by Hedda, following the separation of the expedition cruise company HX from the Hurtigruten Group.
Hurtigruten’s fleet consists of a total of ten ships, seven of which operate the classic Coastal Express route between Bergen and Kirkenes.
She was also instrumental in the launch of the company’s Signature voyages, including sailings from Oslo and Hamburg to the North Cape (the North Cape Line) with MS Trollfjord and MS Finnmarken, and summer sailings from Bergen to Svalbard (the Svalbard Line) with MS Trollfjord.
Chief Operating Officer (COO) and Deputy CEO
Gerry Larsson-Fedde
Gerry is responsible for all maritime operations on Hurtigruten’s ships. He is also in charge of areas such as HSE (health, safety, and environment), emergency preparedness, and the Sea Zero project.
He grew up in Bergen in a maritime family, with a father who worked on several Hurtigruten ships.
Gerry is a trained navigator from the Norwegian Naval Academy and has a background as a deck officer, commanding officer, and captain in the Royal Norwegian Navy, Royal Caribbean Cruise Lines, and Celebrity Cruises.
Gerry has also held leadership and managing director positions at the Norwegian Hydrographic Service, Troms Offshore Supply, Costa Cruises, and Carnival Maritime.
Chief Financial Officer (CFO)
Per-Hermod Rasmussen
Per-Hermod joined Hurtigruten in 2024 with over 20 years of leadership experience in financial management and finance within international companies in the maritime and logistics sectors, including Ocean Rig, Eitzen Chemical and Wilh. Wilhelmsen.
He also has extensive experience in the financial sector from DNB and ABG Sundal Collier. He holds a degree in economics from the Norwegian School of Economics (NHH) and has previously served as CFO in several companies.
Per-Hermod grew up in Molde and, as a child, could "set his watch" by the arrival of Hurtigruten ships in the town.
Chief Product and Hotel Officer (CPO)
Andre Pettersen
André is responsible for hotel operations, product development, food and beverage, and all land-based experiences, including excursions and packaged tours.
He joined Hurtigruten in 2016 after studying hotel management and co-founding a luxury hotel in Stavanger. Since then, he has held several operational leadership roles, and in 2021 he became part of the company’s executive leadership team.
André has led fleet upgrades, contributed to new ship builds, and played a key role in developing the award-winning food concept Norway’s Coastal Kitchen.
He has also been instrumental in launching Hurtigruten’s Signature Voyages – the Svalbard Line and the North Cape Line – and brings extensive experience from leading hotel chains such as Scandic, Rica, and Choice Hotels.
SVP Communications and Public Affairs
Anne Solsvik
Anne Solsvik leads the department for communication, PR and government relations at Hurtigruten.
Anne joined Hurtigruten in 2022. She has a background from the Norwegian Parliament and Government, where she worked as an advisor and most recently served as State Secretary for party leader Guri Melby in the Liberal Party during the Solberg government.
She has also been an advisor and partner at the consultancy firm First House.
Chief Strategy and People Officer
Ragnhild Sanderud
Ragnhild leads the Strategy and People teams in Hurtigruten. She joined the company in 2017 and has held various positions within the company. She has been part of Hurtigruten’s leadership team since 2021.
Ragnhild has background as a consultant in the consulting firm Deloitte and holds a MSC in Economics and Business administration from the Norwegian School of Economics (NHH).
VP Revenue Management
Per Martin Røer
Per Martin joined Hurtigruten in March 2016 and has held various roles in revenue optimisation and revenue management before taking charge of the department and joining Hurtigruten’s Executive Leadership Team in 2021.
He began his career at Statistics Norway (SSB) and has experience from major Norwegian commercial companies, including seven years at the airline Norwegian and two years working with analysis and loyalty at NorgesGruppen.
Chief Information Officer (CIO)
Hans Petter F. Riise-Hanssen
Hans Petter joined Hurtigruten in 2024 with over 15 years of experience in senior leadership positions in IT and technology.
He has an extensive international background implementing IT strategies, digital solutions and services across countries and industries.
Before joining Hurtigruten he held senior positions in ISS world services, DSV, Ingram Micro and Brightpoint.
Chief Commercial Officer (CCO)
Iain Powell
Iain Powell is a respected commercial leader in the travel industry, with a career spanning renowned brands including TUI, Carnival UK, and Saga Travel Group, where he held the role of Trading Director.
Iain joined Hurtigruten in March 2024 as Vice President of Sales & Marketing for the UK and Emerging Markets, before being promoted to Managing Director for the Nordics, UK, and Emerging Markets in December 2024. He was appointed Chief Commercial Officer in May 2025.
With a strong background in sales, customer experience, and international operations, Iain has built a diverse career spanning both tour operating and cruise. Combining strategic vision with hands-on operational expertise, he has led high-performing teams in complex global markets. A results-driven leader with a proven track record across multiple regions, Iain now heads Hurtigruten’s global commercial strategy and growth agenda.