Hurtigruten Introduces the Latest in Onboard Visual Technology

World’s first hybrid-electric powered cruise ship, MS Roald Amundsen, will be home to the tallest LED screen at sea

SEATTLE, WA - January 24, 2019 – Hurtigruten, the world’s largest expedition cruise operator, will take the guest experience to new heights, literally, aboard the first hybrid electric-powered expedition cruise ship, MS Roald Amundsen, with the largest LED screen at sea. Spanning seven decks and 57 feet in height, this floating screen will be located in the ship’s atrium. Facing three, all-glass elevators and towering up to deck 10, the screen features cutting edge LED technology and provides a resolution beyond 4K Ultra-HD, with a perfectly seamless and borderless display.

“Our focus on state-of-the-art design, innovation, and technology is not limited to the exterior of our ships. It includes the interior experience and will take the guests on a larger-than-life visual journey. By introducing the tallest LED screen at sea, we will bring—and magnify—the splendid beauty of the passing nature, directly to the guests inside,” says Hurtigruten CEO Daniel Skjeldam.

The screen will broadcast scenes around the ship, images of upcoming destinations, views of pristine waters, and helpful passenger information. “With stunning image quality, the technology offers endless possibilities: We can use it to stream live lectures and presentations, to set the theme for the voyage, or to simply create a special atmosphere. But most importantly, it will be utilized to broadcast the spectacular nature to our guests in a format never seen before on board,” Skjeldam says.

Additional information and details about the tallest LED screen at sea include:

Featured content:

  • Customized backdrops from stunning landscapes
  • Live coverage from outside the ship
  • 360 degree ultra-high resolution panoramic images from the mast
  • Live lectures and presentations from various onboard venues
  • High fidelity sound which “follows” the picture

Atrium LED screen experience:

  • Display type: Seamless, high-resolution SMD LED wall
  • Height: 57 feet
  • Width: 21.3 feet
  • Total screen area: 1,227 square feet
  • Resolution: 6720 x 2496 pixels (more than Ultra HD 4K)
  • Pixel density (pitch): 2.6 mm
  • Light output: 1,000 nits (or almost 3,500 Ansi Lumen)
  • Manufacturer: Expromo

Hurtigruten has 125 years of know-how and provides immersive experiences to some of the world’s most pristine and remote destinations, including Antarctica, Alaska, Arctic Canada and the Northwest Passage, Greenland, Iceland, Norway, Svalbard, and more.

For more information, please contact:

Holly Winter
Hill+Knowlton Strategies
+1 305 443 5454
[email protected]

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ABOUT HURTIGRUTEN

Hurtigruten is the world leader in exploration travel. As the largest cruise operator in polar waters, and with 125 years of know-how, we offer immersive experiences to some of the world’s most pristine and remote destinations, including Antarctica, Alaska, Arctic Canada and the Northwest Passage, Greenland, Iceland, Norway, Svalbard, and more. Hurtigruten’s fleet consists of 14 expedition ships, custom built for adventure travel. In addition, three new groundbreaking ships will be delivered; MS Roald Amundsen in 2019, MS Fridtjof Nansen in 2020, and a third new build in 2021. These will be the most advanced and environmentally friendly expedition vessels at sea, as well as the world’s first hybrid electric-powered cruise ships. Hurtigruten is an industry leader in sustainability, with a deep commitment to improving the marine environments we call home. 

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