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Hurtgruten Privacy Information


This Privacy Information applies to the processing of personal data carried out by Hurtigruten AS (Hurtigruten/we/us) when you travel with us, use our services, visit our websites or mobile applications or otherwise interact with us.

It is important for us to use your data only in accordance with applicable data protection legislation and your expectations, and to be transparent with you in how we use your data.

This Privacy Information will explain what data is collected, why it is collected, how the collected data is used, and your options and rights regarding the collection of your personal data.


In connection with the different ways we may interact with you, and the various services that we provide, we may collect the following categories of data:

C1: Contact information, including name, address, passport number, telephone number and e-mail address.

C2: Identity data, including gender, data of birth and nationality.

C3: Passport data.

C4: Information on next of kin.

C5: Transaction data, including credit/debit card number, payment method and purchase history.

C6: Booking data and activity data, including data related to your booked voyages and expeditions, flight reservations, bus and train transportation arrangements, hotel bookings, itinerary, travel companions, the activities you have participated in while traveling with us, etc.

C7: Communication data between you and us, including recordings of calls to our service centers, e-mail communication, online chats, comments and reviews collected through surveys or posted on our official channels and on social media platforms.

C8: Digital information data collected when you visit our websites, applications or other digital platforms, including IP-addresses, browser data, traffic data, booking history, social media behavior, and user patterns. If you subscribe to our newsletters, we may collect data regarding which newsletters you open, your location when opening them, and whether you access any links inserted in the newsletters. Read more about why and how we collect C8 data - and how to disable this feature - in our cookie policy

C9: Health data, including information related to allergies, disabilities and illnesses.

C10: Religious beliefs or ethnic origin.

C11: Video surveillance footage


Most of the data that we have about you is provided by you. We may also receive C1, C2, C5, C6 and C7 data from our cooperation partners, such as travel operators, airlines, hotels, activity providers, transportation providers, affiliates, branch offices and agents, if they have such information about you. We collect C8 data from our websites, applications and similar digital platforms.


We process your personal data for the following reasons:


Description: We use C1, C2, C4, C5, C6 and C7 data to arrange, process and confirm bookings for you. We collect your passport number because of an obligation to provide such data to port authorities. In addition, we need to collect your C9 data to make sure that any allergies, disabilities and illnesses you may have are considered during your voyage with us. We may also indirectly collect C10 data if you inform us of any dietary restrictions or preferences etc. 

Legal basisSuch data is processed to fulfill the agreement with you (the booking of Hurtigruten cruise). We will only collect C9 and C10 data on the basis of your consent. Note that for safety reasons, we may not be able to book your selected voyages, if you do not want to provide us with C9 data.

Disclosure: In order for us to make arrangements for your voyage, we may need to disclose your data to our affiliates, branches and agents and cooperation partners.

Facilitating the cruise

Description: We use C1, C2, C4, C5, C6, C7, C9 and C10 data to facilitate your voyage. This includes providing you with the services and products you need or wish for, and to ensure that you are permitted entry to the ports. We may process C9 and C10 data to make sure that any dietary preferences, allergies, illnesses or disabilities are taken into consideration during the voyage and if you seek assistance from our medical personnel on board. 

Legal basisWe use such data to fulfill our agreement with you (facilitating your voyage). We will only process C9 and C10 data if you have given your consent.

DisclosureWe may disclose your data to our cooperation partners or port authorities in the countries that we visit, if this is necessary to fulfil an agreement with you or if required by port authorities to give you entry to the port.

Explorer Expeditions

Description: If you choose to book an Explorer expedition, we use C3 data, in addition to the data processed for booking purposes.

Legal basisWe only collect your medical certificate (C9 data) if you have given your consent. Note that, for safety reasons, we may not be able to book your selected expeditions, if you do not want to provide us with suchdata. We collect your C3 data as the port authorities and ISPS rules require unambiguous identification of the passengers in order to permit entry to the ports.

DisclosureWe may be required to disclose C3 data to port authorities in the countries that you visit.


Description: If you choose to participate in any activities, we use C1, C5 and C9 data to carry out reservations on your behalf. 

Legal basis: Such data is processed to fulfill an agreement (booking the activity) with you. C9 data will only be collected if you have given your consent. Note that, for safety reasons, we may not be able to book your selected activities, if you do not want to provide us with C9 data.

Disclosure: We may be required to disclose such data to cooperation partners as a prerequisite for your participation.


Description: We use C1 and C7 data in order to provide you with relevant information related to your voyages and expeditions. This includes information related to departure times, cancellations and check-in times at hotels etc. We may give such information by electronic or other means.

Legal basis: We use such data to provide important information about your voyage that is necessary to fulfil our contract with you (to organize your travel). Further, we use such data to provide you with other information that is necessary to fulfil our legitimate interests, including to ensure that your travels are as comfortable and smooth as possible. We will only record phone calls with you if you have given your consent to such recording.

Disclosure: We may disclose C1 and C7 data to our cooperation partners, as they may need this information to communicate with you, and to provide support and assistance.  

Direct Marketing

Description: We use C1, C2, C7 and C8 data to provide you with newsletters and offers from us and our cooperation partners.

Legal basis: We process the data for the legitimate interest of promoting our services and providing you with relevant offers. You may at any time opt out from receiving such promotion and offers. To the extent such marketing communication require your consent, we will only do so if you have given your consent. We will only disclose your data to cooperation partners for marketing purposes if you have given your consent. to enable such partners to send you information and offers, if you have consented to this.  


Description: We may use and compile C1, C2, C6 and C8 data in order to carry out profiling. Profiling is an automated processing of personal data where your personal data is used to evaluate, analyze and predict your preferences, interests and behavior (profiling). We use this data to provide you with customised information about activities and offers that you may appreciate.

Legal basis: We carry out profiling to fulfill a legitimate interest, which is to customize our services for your benefit. You may at any time object to our use of your personal data for profiling purposes.

Disclosure: We will not disclose the profiles we have generated based on your data to third parties other than our affiliates and branch offices.   

Security on board

Description: We may carry out video surveillance on board and store C11 data to prevent crime and ensure your safety.

Legal basis: We carry out video surveillance that is necessary to comply with the ISPS code or necessary to fulfill a legitimate interest which is to prevent crime and ensure your safety while you travel with us.

Disclosure: We will not disclose video surveillance footage to third parties unless required by law or authority requests.

Statistics and Analysis

We use anonymized data in order to generate statistics and analysis .


We will only store your data for as long as it is necessary to fulfill the purpose of the processing of your data.

We will store your C1, C2, C3, C5 and C9 data from the point in time when you placed a booking request until 30 days after your voyage is completed. Information from C4, C6, C7 and C10 is stored until your voyage is completed. We may store your data longer if you wish for us to keep your data until your next travel and you have consented to this. 

If you have logged on to Hurtigruten's portal, we will store C1, C2, C5, C6, C7 and C8 data that you have provided in the portal for as long as you are a user of this portal.   

We will store C5 data as required by applicable law, such as bookkeeping legislation.    

If you have consented to receiving information and marketing, we will store your C1, C2 C6, C7 and C8 data for as long as you wish to receive such information and marketing.

We may also store your C1, C2, C5, C7, C8 and C9 data for a period of three years after your voyage ended, if we believe this is necessary to handle potential complaints or claims.

We store video surveillance footage for a period of 48 hours. If we deem it necessary to deliver video surveillance footage to the police due to a criminal incident or similar, we may store the video surveillance footage for 30 days. 


We have affiliates, branch offices, agents and cooperation partners that are established outside of the European Economic Area that we may transfer data to, as described in Section 4 above.

We will ensure that your data is adequately protected by the receiving parties in such countries. Adequate protection may typically be to impose on the receiving party contractual obligations that ensure that it maintains the same level of privacy and data security as practiced by us. You may ask for further information, or a copy of the safeguards that we have in place to ensure lawful transfer of your data.

Hurtigruten provides services worldwide and have operations and partners in all European Countries, Asia Pacific, Africa and the Americas.


You may, at any time, contact us if you wish to receive access to or rectify your data. Further, you may request a copy of the data that we have collected from you.

You may ask us to erase data that we have collected from you. We must however keep data as necessary to fulfill our agreement with you, and as necessary to comply with law or authority requests.

If you consider that our use of your personal data is inappropriate, we ask that you contact us, as we may be able to provide you with answers and to correct potential misunderstandings. Contact us at [email protected]


We use cookies on the Hurtigruten websites, to ensure functionality on the website, analyze website traffic, and to see what areas of the website you have visited. Please read our cookie policy for more information.


We may update this Privacy Information from time to time. You will be notified of such changes where this is appropriate; otherwise, they will be published on our home page. Any changes will apply only after it has been communicated/published.


If you want to get in touch with us for more information about the above points, you may send us an email at [email protected] or by mail to Hurtigruten Inc., Att: DPO, 1505 Westlake Avenue North, Suite 125, Seattle, WA 98109.

Note: If you have a question about your brochure order, request a quote, booking, payment, etc. please contact us at [email protected]

Updated: September 9. 2020