Hurtigruten Group hits record-breaking booking levels with EUR 32m in new bookings the first two weeks of 2023
Hurtigruten Group is experiencing record booking inflow for future sailings, and there is increasing demand for our unique offerings in Hurtigruten Expeditions, Hurtigruten Norway and Hurtigruten Svalbard.
- In Hurtigruten Group we are seeing record-breaking bookings at the start of the new year with demand from Germany, UK and US being particularly strong. The last 14 days new sales are 136% higher than the same period last year. This shows that the desire to travel is back again. This gives a very positive outlook in what to expect of adventure travel in 2023, says Daniel Skjeldam, CEO of Hurtigruten Group.
The Company has over the last 2 weeks seen a significant increase in bookings and has made a total of EUR 32m in new sales which is all time high for Hurtigruten Group over a two-week period and is up 104% vs. the 14-day period prior and 136% higher compared to the same period last year.
As of 14th of January, Q1 2023 bookings is at EUR 127m which is 97% higher compared to the EUR 64.5m achieved in Q1 2022. For full year 2023 Hurtigruten Group currently have EUR 346m in pre booked revenue which is approx. 47% of the expected revenue related to total prebooked ticket sales for 2023.
The strategy to increase yield across the business units is developing according to plan, as of 14th of January the average yield for prebooked 2023 sailings is at EUR 503 per passenger cruise night which is 7% higher compared to same time last year for 2022 sailings and 31% higher compared to same time 3 years ago for 2020 sailings.
- With the tourism industry close to returning to the equivalent level from before the pandemic, strong booking numbers and an increase in yield per sailing, is this giving us a good starting point to further strengthen our position in 2023 and we are starting to see the effect of the investments we have done in our distribution channels over the last years, says Skjeldam.
To further strengthen the financial flexibility as the Company is significantly increasing our marketing efforts to take advantage of the increasing demand the shareholders of Hurtigruten Group have agreed to provide a new EUR 15 million loan facility that will be utilized to finance marketing expenses and working capital as we are now in the middle of the main booking season for 2023 sailings.
Pro forma for the new shareholder loan, Hurtigruten Group had an available liquidity position at YE 2022 of approx. EUR 36 million.
For further information, please contact:
Investor Relations team: [email protected]