Values & Vision

We inspire, we care, we empower, we explore.

Our vision

We are the undisputed global leader in sustainable, inspirational adventure travel – a catalyst for change towards a greener travel industry.

Our Mission

To provide safe, unique, active, and sustainable travel experiences that create lifelong memories.

We, at Hurtigruten, will contribute to strengthening the cooperation and sense of community in our global business. We will enhance the experience of working in one company and of going in the same direction in order to achieve our goals. Our vision and our values are a means to achieving good results together.

WE Inspire – We create positive engagement

WE Empower – We bring out the best in each other

WE Care – We make a difference

WE Explore – We always search for improvements