The fight against plastic pollution has been a focus for Hurtigruten for years. 15 metric tons of plastic ends up in the world oceans every minute of the day and if the trend continues, this number will double in the next 10 years. This means that by 2050 there will be more plastic than fish in the oceans.
Hurtigruten will become the world’s first plastic-free cruise company. And Hurtigruten was the first major travel company to remove single-use plastic from all our ships, restaurants and hotels. Plastic straws have been replaced by metal, stir pins will no longer be used – and the same with plastic cups wrapped in plastic, plastic cutlery, plastic bags, plastic lids on coffee cups, plastic toothpicks, plastic aprons, single-use packaging of butter and all other single-use plastic items that Hurtigruten’s 500,000 guests and 2,500 employees encounter on a day-to-day basis.
The single-use plastic ban also is also being imposed on the hotels, restaurants and other establishments of our land-based operations. Plastic packaging has either been removed or replaced by environmentally friendly alternatives made of paper, metal or other biodegradable and sustainable materials. And most important, this means a huge cut in single-use items all together.
No one can win the war on plastic alone. At Hurtigruten, we work actively to spread the experiences from our plastic reduction program and engage our guests, allies, competitors, local communities, authorities and anyone else who wants to join the fight. We have also implemented stricter sustainability demands on our suppliers, challenging them to reduce or stop the use of single-use plastic.