Lenvik and the surrounding region has gone through a positive development, having had the largest growth in trade and industry in the county of Troms if you relate it to the size of the population. The municipality is making efforts to provide facilities for companies that plan to establish activity in the region. The millennium city of Finnsnes is also the regional centre in middle part of Troms, and a centre of trade and service for about 35,000 people. Every summer, the city prepares for the one-week summer festival, aiming to put Finnsnes on the map. Finnsnes has two hotels. Good communication makes Finnsnes an attractive place for conferences. Trade and service provides employment for many people, but Lenvik also has major companies for fish processing and fishing tackle, and a melting work. Fishing and agriculture is still very important, and fish farming is of increasing importance for the employment of people. Prospects of education are good in the municipality.

The town has become known as the Gateway to Senja: the land of contrasts, which brands itself being the Fairytale Island (Eventyrøya). There are several attractions in Finnsnes and Senja and for tourists Finnsnes is the reference point when seightseeing in the region. The island is also called the island of adventure, and is a Norway in miniature with mountains and fjords, small communities, nature, culture and people, hospitality and go-ahead spirit, and all kinds of weather.